The Marketing and it's Concept / Five Marketing concept in Detail.


Marketing refers to the business of a company in which a product or service is purchased and sold. It includes publicity, sales and delivery of products to individuals. Those who work in marketing departments of companies try to get their attention through slogans, packaging design, celebrity approvals and media displays. 

Marketing is all that a company does to gain and maintain relations with its customers. Even small tasks such as writing letters of thank you, playing golf with a prospective client, making prompt calls and meeting a past coffee client are marketing. The aim of marketing is to match the products and services of a company with those who need them and want them to ensure their profitability. 

The process in which goods and services are transferred from concept to customer. Includes the coordination of 4 P marketing elements:

(1) product identification,selection and development,
(2) price determination and 
(3) customer distribution channel selection, and 
(4)promotional strategy development.

For example, the development and selling of new Apple products includes improved applications and systems, depending on the ability of customers and where the other Apple products are sold at different prices.

5 concepts of marketing.

The marketing concept is the business strategy companies use to meet customer needs, increase sales, maximize returns and overcome competition. Five marketing concepts are adopted and implemented by organizations.

The business philosophy of marketing concepts is an idea in which brands must analyze and strive to meet the needs of their potential customers. Marketing is a management department which tries to do custumers happy.

In the field of marketing, companies will develop strategies to meet customer requirements, increase sales and maximize profit.Five alternative concepts allow organizations to develop and implement their marketing strategies are follows.

  1. The Production Concept.
  2. The Product Concept.
  3. The Selling Concept.
  4. The Marketing Concept.
  5. The Societal Marketing Concept.

The Production Concept.

The concept for manufacturing is the most operational in this list than any other marketing concept. It tells the human truth that we prefer easy and inexpensive products. This concept was founded in the early 1950s in the period of production of capitalism. During this period, companies primarily dealt with issues of production, production and efficiency. This was also the time of the creation of the Says Law, which spanned the idea of demand and supply. 

The idea is to make companies want to produce large-scale cheap products to maximize profitability and scale in maximum volume. Companies assume that the main interests of consumers are product availability and low prices, whereas customer requirements may not be fully addressed. 

This is most likely the most efficient approach if a business operates in very high growth markets or has significant potential for economies. 

The problem with this concept is that companies are at risk of not creating quality products and may have problems with impersonal production for customers. The use of developing countries to produce cheaper products in higher quantities is an example of this. Ford cars that manufactured a ton of cars over their assembly lines, but without customizations or user input, are another history example. 

The Product Concept.

The product concept does not focus so much on production, but on the customer. Potential clients favor quality, performance or innovative products. 

This marketing concept relies on potential customers and on the close connection between their brand loyalty and product options, their quality and the benefits of the product and the business they invest in. 

This is most frequently seen in our obsession with Apple products, and our new gadgets and features await our launch.

This marketing concept focuses on the production and improvement of superior products over time. The problem is that many companies do not balance the need for a product while understanding what marketing needs. There is a fine line between customer focus and defining your role and your industry leadership. 

The Selling Concept.

The idea is that "consumers will not buy enough of the products of the company unless it undertakes a major promotion and sales effort." The sales concept. The management is focused not on building long-term, profitable client relationships, but rather on selling transactions. 

The aim is not to do what the market wants, but to sell what the company does. This aggressive sales program is extremely risky. The Marketer assumes that customers are coaxed in selling the product they like, if they don't like it, they may forget their deception and buy it later again. Usually, this is very bad and expensive. 

The sales concept is usually practiced with unsuccessful products. The unintended goods, such as insure or blood donations, are not usually the idea of buyers. These sectors need to be good at tracking and selling prospects for a product. 

The Marketing concept.

The marketing concept is "the fulfillment of organizational objectives relying on knowledge of the needs and wants of the target markets and on better results than the competitors." 

The concept of marketing is competitiveness. It is a concept of marketing, which considers that a company's success depends on marketing efforts that offer better value than their competitors. The concept focuses on the needs and desires of a marketing objective and offers a better value than its competition. With marketing, it's your goal, compared to your competitors, that you prefer. Significant is the competitive advantage.

The "customer first" approach is taken by management in this area. The customer focus and value are the routes to achieve sales and profit under the marketing concept. The marketing concept is a "sense and response" philosophy that focuses on customers. It is not the task to find the right clients, but to find the right products. Two extreme concepts and totally different from one another are the marketing concept and the sales concept. 

The Societal Marketing Concept.

The concept of societal marketing contains "Marketing strategy should provide customers with value that promotes or enhances the well-being of both the consumer and society." It requires sustainable, socially and eco-friendly marketing to meet the needs of consumers and enterprises today, while also preserving or improving future generations ' ability to meet their needs. 

The concept of social marketing puts human welfare first and satisfies the desires. The global warming panic button is pushed and the use of our resources requires revelation. So companies try to implement the concept of social marketing either fully or partially. 

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