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                This is to certify that, …………………………… of M.Com Part – II, has successfully completed the project in 20166-2017 titled AN ANALYTICAL TUDY OF LAUNCH OF JIO SIM ON OTHER COMPITITOR IN WEST NAGPUR CITY  under my guidance for the academic year 2016-17. The information submitted is true and original as per my knowledge.
               It further certified that she has ingeniously completed her project as prescribed by RastrasantTukadojiMaharaj Nagpur universit, Nagpur

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I, ……………………………….. student of GOVINDRAM SEKSARIA COLLEGE OF  COMMERCE AND  ECONOMICS, NAGPUR studying in M.Com Part – II, Semester – IV, hereby declare that I have completed this project on AN ANALYTICAL TUDY OF LAUNCH OF JIO SIM ON OTHER COMPITITOR IN WEST NAGPUR CITYin the academic year 2016-17.The information submitted is true and original to the best of my knowledge.












      After the globalization of India economy in 1991 the telecommunication sector  remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of telecommunications. In the last few years more and more companies both foreign, domestic, come into cellular service, service market and offers large number of services to the people.

   A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of services which he expects will satisfy his wants. If any producer makes out the marketing programmer ignoring the consumer preferences, he cannot possibly achieve his ultimate objectives. A manufacturer must plan his production and distribution to suit the consumer’s convenience rather than his own. Therefore a marketer must know  more and  more about the consumers, so that the products can be produced  in such a fashion to give satisfaction to them.

                   In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the number of cell phone users has gone up by 13 lakh. In the year of 2000 the number of cell phone users has risen by one million. Indian telecom sector added a staggering 227.27 million wireless mobile users  in the 12 months between March 2010 and March 2011, while the overall teledensity has increased to 81.82% as of 30 November 2015, and the total numbers of telephone phone users (mobile & landline)  have reached 1009.46 million as of May,2015.Now currently telephone subscriber (mobile & landline) is 1058.01 million (May 2016).

The company is reconfiguring to meet the growing demand for mobileservices.It will differentiate our mobile services from our competitors through ongoing investment in technology, distribution and customer services, providing both a great customer experience and competitive value.
The companyis updating our retail footprint to a new Reliance JIO concept delivering a differentiated  customer experience. Extensive trials of our new concept store across all markets have shown significant increases in both sales and customer satisfaction. The new concept will be rolled out globally over the next upcoming years.


India has a fast-growing mobile services market with excellent potential for the future. With almost five million subscribers amassed in less than two years of operation, India's growth tempo has far exceeded that of numerous other markets, such as China and Thailand, which have taken more than five years to reach the figures India currently holds. The number of mobile phone subscribers in the country would exceed 50 million by 2010 and cross 300 million by 2016, according to Cellular Operators Association of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such growth rates can be greatly attributed to the drastically falling price of mobile handsets, with price playing a fundamental role in Indian subscriber requirements. Subscribers in certain regions can acquire the handset at almost no cost, thanks to the mass-market stage these technologies have reached internationally. The Indian consumer can buy a handset for $150 or less. This should lead to increased subscribership. This market is growing at an extremely fast pace and so is the competition between the mobile service providers.
With the presence of a number of mobile telephony services providers including market leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two network technologies such as Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). In cellular service there are two main competing network technologies: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). Understanding the difference between GSM and CDMA will allow the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by the European community to create a common mobile standard around the world. It helps you achieve higher sell capacity and better speech quality and one can enjoy crystal clear reception on ones mobile phone. It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must examine what is a license. License issued by the government is an authority, given to a person upon certain conditions to do something which would have been illegal or wrongful otherwise. For example, a driver’s license issued by the government, gives the authority to a person to drive a motor vehicle. There are three main types of license fee which the government charges: (I) initial license fee, which generally is non-refundable, (ii) annual license fee, and (iii) additional fee for allocation of spectrum.
Licensing framework has been an integral part of India’s telecommunication law. Under the Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any person to establish, maintain or use a telegraph. 

Code Division Multiple Access (CDMA) describes a communication channel access principle that employs spread spectrum technology and a special coding scheme (where each transmitter is assigned a code). It is a spread spectrum signaling, since the modulated coded signal has a much higher bandwidth than the data being communicated. CDMA is the current name for mobile technology and is characterized by high capacity and small cell radius. It has been used in many communication and navigation systems, including the Global Positioning System and the omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with technological up gradations occurring nearly every day and the ever-increasing demand for easier and faster connectivity, the mobile telephony market is expected to race ahead.

The National Telecom Policy was announced in 1994 which aimed at improving India's competitiveness in the global market and provide a base for a rapid growth in exports. This policy eventually facilitated the emergence of Internet services in India on the back of established basic telephony communication network. This policy also paved way for the entry of the private sector in telephone services.
The main objectives of the policy were:
·         To ensure telecommunication is within the reach of all, that is, to ensure availability of telephone on demand as early as possible
·         To achieve universal service covering all villages, that is, enable all people to access certain basic telecom services at affordable and reasonable prices
·         To ensure world-class telecom services. Remove consumer complaints, resolve disputes and encourage public interface and provide a wide permissible range of services to meet the demand at reasonable prices
·         To ensure that India emerges as a major manufacturing base and major exporter of telecom equipment
·         To protect the defence and security interests of the nation.
The policy also announced a series of specific targets to be achieved by 1997 and further recognized that to achieve these targets the private sector association and investment would be required to bridge the resource gap.
Thus, to meet the telecom needs of the nation and to achieve international comparable standards, the sector for manufacture of telecom equipment had been progressively relicensed and the sub-sector for value-added services was opened up to private investment (July 1992) for electronic mail, voice mail, data services, audio text services, video text services, video conferencing, radio paging and cellular mobile telephone. The private sector participation in the sector was carried out in a phased manner. Initially the private sector was allowed in the value added services, and thereafter, it was allowed in the fixed telephone services. Subsequently, VSAT services were liberalized for private sector participation to provide data services to closed user groups.
Establishment of TRAI
The entry of private players necessitated independent regulation in the sector; therefore, the TRAI was established in 1997 to regulate telecom services, for fixation/revision of tariffs, and also to fulfil the commitments made when India joined the World Trade Organization (WTO) in 1995. The establishment of TRAI was a positive step as it separated the regulatory function from policy-making and operation, which continued to be under the purview of the DoT2.
The functions allotted to the TRAI included:
  1. To recommend the need and timing for introduction of new service provider
  2. To protect the interest of customers of telecom services
  3. To settle disputes between service providers
  4. To recommend the terms and conditions of license to a service provider
  5. To render advice to the Central government on matters relating to the development of telecommunication technology and any other matter applicable to the telecommunication industry in general.

In recognition of the fact that the entry of the private sector, which was envisaged during NTP-94, was not satisfactory and in response to the concerns of the private operators and investors about the viability of their business due to non realization of targeted revenues the government decided to come up with a new telecom policy. The most important milestone and instrument of telecom reforms in India is the New Telecom Policy 1999 (NTP 99). The New Telecom Policy, 1999 (NTP-99) was approved on 26th March 1999, to become effective from 1st April 1999.Moreover, convergence of both markets and technologies required realignment of the industry. To achieve India’s vision of becoming an IT superpower along with developing a world class telecom infrastructure in the country, there was a need to develop a new telecom policy framework. Accordingly, the NTP 1999 was framed with the following objectives and targets:
  • Availability of affordable and effective communication for citizens was at the core of the vision and goal of the new telecom policy
  • Provide a balance between provision of universal service to all uncovered areas, including rural areas, and the provision of high-level services capable of meeting the needs of the economy
  • Encourage development of telecommunication facilities in remote, hilly and tribal areas of the nation
  • To facilitate India’s journey to becoming an IT superpower by creating a modern and efficient telecommunication infrastructure taking into account the convergence of IT, media, telecom and consumer electronics
  • Convert PCOs, wherever justified, into public telephone information centers having multimedia capability such as ISDN services, remote database access, government and community information systems etc.
  • To bring about a competitive environment in both urban and rural areas by providing equal opportunities and level playing field for all players
  • Providing a thrust to build world-class manufacturing capabilities and also strengthen research and development efforts in the country
  • Achieve efficiency and transparency in spectrum management
  • Protect the defense and security interests of the country
  • Enable Indian telecom companies to become global players.
In line with the above objectives, some of the specific targets of the NTP 1999 were:
  • Make available, telephone on demand by 2002 and achieve a tele density of 7% by 2005 and 15% by 2010
  • Encourage development of telecom in rural areas by developing a suitable tariff structure so that it becomes more affordable and by also making rural communication mandatory for all fixed service players and thus
    • Achieve a rural tele density of 4% by 2010 and provide reliable transmission
    • media in all rural areas.


Headquartered in New Delhi, India, BhartiAirtel Ltd is a leading global telecommunications company with operations in 20 countries across Asia and Africa. The company ranks amongst the top four mobile service providers, globally, in terms of number of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national and international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce.

BhartiAirtel: An inspiring success story

Launches 4G mobile services in 296 towns
Buys Loop Assets for US$ 105 million
Airtel signs definitive agreement to fully acquire Warid Uganda
Launched its mobile wallet service -- Airtel Money
Airtel launches Green Data Centre in Mumbai
BhartiAirtel Introduces India’s First Android™ Phone, the HTC Magic for Airtel Customers
BhartiAirtel and Microsoft enter into a strategic partnership to offer software and services for small and medium business (SMB) market in India
Signs first NLDO Licence in India

Vodafone group is a mobile communication company which provides service to mobile voice, messaging, data and fixed line. The company money transfer service Mpesa enables people in emerging markets, to send and receive money through a mobile phone.Vodafone India Limited, formerly Vodafone Essar Limited, is the second largest mobile network operator in India after Airtel by subscriber base. It is headquartered in Mumbai, Maharashtra. It has approximately 173 million customers as of September 2014. It offers both Prepaid and Post-paid GSM cellular phone coverage throughout India with good presence in the metros.
Vodafone India Ltd, headquartered in Mumbai, is the second largest mobile network operator serving over 150 million customers in India with a presence in all telecom circles. The company is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally.
Vodafone Business Solutions serves the requirements of an enterprise. It is a total communications offering that caters to all their voice and data, wireless and fixed-line needs. With the advantage of global expertise, experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise, SME, National Corporate and Key Accounts.
In line with the government’s objective to improve rural penetration of telephony services, the company has also worked continuously in the last few years to establish a strong rural presence. Vodafone has marked a growth of over 21 per cent in its rural subscriber base in FY 2011–12 to become the second largest rural wireless operator in the country.

Vodafone: India’s third-largest mobile operator

Unveils its first ‘Retail of tomorrow’ or ‘ROTO’ store in Karnataka
Receives award from as the best 3G service operator – Telecom Operator Awards 2012
Ranks No. 1 in overall customer satisfaction – Hindustan Times’ customer satisfaction National Survey
Launches mobile applications store 

Idea Cellular, an Aditya Birla Group company, is a pan-India integrated GSM operator offering 2G and 3G services, has its own National Long Distance (NLD) and International Long Distance (ILD) operations, and Internet Service Provider (ISP) license. With revenue in excess of US$ 5 billion, market share of nearly 18.2 per cent, and subscriber base of over 165 million. Idea is India’s third largest mobile operator. Idea is the sixth largest mobile operator in the world, based on number of subscribers in single country operations (as per GSMA Intelligence). Idea carries traffic of over 2 billion minutes a day.
Idea is planning to launch 4G services in early 2016. The company has a well established network across the length and breadth of the country comprising of over 1,49,196 cell sites covering 7,513 towns and 3,63,580 villages as on the first quarter of FY 16. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 6,752 exclusive Idea touch points,. Idea’s customer service delivery platform is ISO 9001:2008 certified.
Idea: India’s 3rd largest mobile operator
Launches 3G Services in Delhi on 900 MHz Spectrum
Raises Rs 3,000 crore (US$ 454.1 million) via Qualified institutional placements
Becomes 3rd largest mobile operator in subscriber terms
Becomes a US$ 4 billion company in revenue
Becomes first operator to announce the launch of Mobile Number Portability
Wins 3G Spectrum in 11 service areas in India
Becomes a pan-India operator

Tata Docomo is Tata Teleservices Ltd's telecom service on the GSM platform and it has arisen out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. DOCOMO is a global leader in the Value Added Services (VAS) space, both in terms of services and handset designs. Tata Teleservices was incorporated in 1996 and is the pioneer of the CDMA 1x technology platform in India. Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves customers in more than 450,000 towns and villages across India, with a range of telephony services encompassing mobile services, wireless desktop phones, public booth telephony and wireline services.
Tata Teleservices has received a license to operate GSM telecom services in 19 of India's 22 telecom circles and has also been allotted spectrums in 18 telecom circles. Of these, it has already rolled out services in all the 18 circles that it received spectrum in from the Government of India.
TATA DOCOMO:Redefining telecom services
Adds 1,000 new 3G sites in Maharashtra
Launches 'Create Your Own Number' Option for Subscribers
Joins hands with Dell to launch Unique Bundled Broadband Programme
Tops 'Quality of Service' survey commissioned by TRAI in MP& CG
Partners with Gemalto and launches first Blackberry smartphone for CDMA subscribers in India
Enters into strategic partnerships with Microsoft Team, Quippo telecom and signs Memorandum of Agreement (MoU) with Hirco
Partners with IIT Bombay and DoT
Ties up with Opera Software to offer web access in all regional languag.



Jio's headquarters in RCP, Navi Mumbai
Formerly called
  • Infotel Broadband Services Limited (2009 - 2013)
  • Reliance JioInfocomm Limited (2013 - 2015)
Key people

Sanjay Mashruwalla(Managing Director)
Jyotindra Thacker
(Head of IT)
AkashAmbani(Chief of Strategy)

Mobile telephony, broadband, Wifi,Router  and 4G Data services
Jio Apps
MyJio, JioChat, JioPlay, JioBeats, JioMoney, JioDrive, JioOnDemand, JioSecurity, JioJoin, JioMags, JioXpressNews, JionetWiFi


Jio also known as Reliance Jio and officially as Reliance JioInfocomm Limited (RJIL),[is an upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance JioInfocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest private sector company, is the first telecom operator to hold pan India Unified License.Formerly known as Infotel Broadband Services Limited(IBSL),Jio will provide 4G services on a pan-India level using LTE technology. The telecom leg of Reliance Industries Limited, it was incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly underserviced India market, reliable (4th generation) high speed internet connectivity, rich communication services and various digital services on pan India basis in key domains such as education, healthcare, security, financial services, government citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere access to innovative and empowering digital content, applications and services, thereby propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G network will provide voice services from / to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.

Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide connectivity between South East Asia, South Asia and the Middle East, and also to Europe, Africa and to the Far East Asia through interconnections with other existing and newly built cable systems landing in India, the Middle East and Far East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre connectivity, setup its internet point of presence, offer internet transit and peering services as well as data and voice roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-mounted telecom towers typically used by telcos, said the company executive quoted above. Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and surveillance systems, and provide real-time monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service operations from January, is currently in the testing phase for most of its offerings including 4G services, a host of mobile phone applications and delivery of television content over its fibre optic network.

R-Jio, meanwhile, faces its share of challenges in terms of return on investment and capturing market share. The company, according to industry analysts, is expected to spend $8-9 billion for the 4G roll-out. The company will battle for subscribers with leading telcos such as BhartiAirtel Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.
            The Dominant Players
Ø  BhartiAirtel --- 23% Market Share
Ø   Vodafone India --- 18% Market Share
Ø   Idea Cellular --- 15% Market Share
Ø   Reliance Communications --- 12% Market Share
Ø   BSNL --- 10% Market Share
Ø  Aircel --- 8% Market Share
Ø   TATA Infocomm --- 7% Market Share
Ø   Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of  lateDhirubhaiAmbani, founder of Reliance Industries.

Mr. AkashAmbani is being launched in  business as a chief of strategy in Reliance JIO,involved in day to day operations in business or Ms. IshaAmbani is involved in branding and marketing. And the  key  people are Sanjay Mashruwalla (Managing Director), JyotindraTacker  (Head of  IT).
Image result for JIO PRIME LAUNCH
Reliance Industries Chairman MukeshAmbani committed an investment of Rs. 2,50,000 crores on "Digital India" and said he expected the group's initiatives under it will create over 5,00,000 direct and indirect jobs.

 "Digital India as company has seen empowers them to fulfil their aspirations.Reliance JIO has invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I estimate Reliance's 'Digital India' investments will create employment for over 5,00,000 people. " Ambani said the launch of Digital India initiative was a momentous occasion in an information age where digitization was changing the way one lives, learns, works and plays. It can transform the lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80 percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017, company could cover 90 percent. And by 2018, all of India would be covered by this digital infrastructure,


In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum in all 22 zones in India in the 4G auction that took place earlier that year.Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance JioInfocomm Limited (RJIL) in January 2013.

  Acquisition & Subsidiaries:
Ø  Acquired Infotel Broadband Services Limited in 2010.
Ø  Technology - Rancore Technologies
Ø  ILD & NLD - Infotel Telecom.


Ø  An agreement with Ascend Telecom for their more than 4,500 towers across India. (June 2014)
Ø  An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
Ø  An agreement with ATC India for their 11,000 towers across India. (April 2014)
Ø  An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
Ø  Agreement with BhartiAirtel for a comprehensive telecom infrastructure sharing agreement to share infrastructure created by both parties to avoid duplication of infrastructure wherever possible. (December 2013)
Ø  A key agreement for international data connectivity with Bharti to utilise dedicated fiber pair of Bharti’s i2i submarine cable that connects India and Singapore. (April 2013)
Ø  Agreements with Reliance Communications Limited for sharing of RCOM’s extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April 2013 / April 2014), and 45,000 towers (June 2013).


Ø  Reliance JioInfocomm is currently laying OFC across the country to offer Fiber to the home/premises (FTTH). This fiber backbone will also help them to carry huge amount of data originated from their 4G network as well as public Wi-Fi network.
Ø  Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in 2010.
Ø  Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved to roll out of LTE-A network aggregation of both technology and both spectrum band.
Ø  At present in different cities of India Reliance Jio offers Wi-Fi services. Most of these cities are in Gujarat, where Reliance Industries also have one of the largest petro-refinery.
Ø  Once commercially launched, Jio users can have access to Reliance Communications’ 2G & 3G network.


In June 2015, Jio announced that it will start its operations all over the country by the end of year. However, four months later in October 2015, the company's spokesmen sent out a press release stating that the launch was postponed to the first quarter of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation, through PrashantBhushan, challenged the grant of pan-India licence to Jio by the Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along with its 4G data service, by paying an additional fees of just 165.8 crore (US$25 million) which was arbitrary and unreasonable, and contributed to a loss of 2,284.2 crore (US$340 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA winners from providing voice telephony. As a result, the PIL was revoked, and the accusations were dismissed.


Beta Launch

The 4G services were launched internally to Jio's partners, its staff and their families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kickstarted the launch event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman, actors RanbirKapoor and Javed Jaffrey, and filmmaker RajkumarHirani.The closed event was witnessed by more than 35000 RIL employees some of whom were virtually connected from around 1000 locations including Dallas in the US.



The company has launched its 4G broadband services throughout India in the first quarter of 2016 financial year.It was slated to release in December 2015 after some reports said that the company was waiting to receive final permits from the government.MukeshAmbani, owner of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer data and voice services with peripheral services like instant messaging, live TV, movies on demand, news, streaming music, and a digital payments platform.

The company has a network of more than 250,000 km of fiber optic cables in the country, over which it will be partnering with local cable operators to get broader connectivity for its broadband services. With its multi-service operator (MSO) licence, Jio will also serve as a TV channel distributor and will offer television-on-demand on its network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital services launch, MukeshAmbani-led Reliance Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. The sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already owns.

Reliance jio’s vision for India is that broadband and digital services will no longer be a luxury item ,Rather convert it into a basic necessity that can be consumed in abundance by consumers and small businesses .The initiatives are truly aligned with the Government of India's ‘Digital India’ vision for our nation.

      Digital Healthcare
      Affordable Devices
      Jio Drive
      Digital Education
      Digital Currency
      Digital Entertainment and social connectivity
After disrupting the industry with its free services, Reliance Jio has kept up the pressure with its competitive data tariff plans, starting 1 April 2017. Jio has also made all voice calls—local, STD and roaming—free. The stock market has rewarded Reliance for its aggressive entry into the telecom sector, and the RIL counter has jumped more than 13% in a week.
Reliance Jio’s subscriber base has crossed 10 crore. The question now is: How many of these subscribers will become paying customers? Most analysts put the number around five crore. “Our base case scenario is that 50% of subscribers will stay,” says Mayuresh Joshi, Fund Manager, Angel Broking. Some experts say the number could be higher. “Since Jio is offering much higher data, retention rates could be more than 50%,” says Amar Ambani, Head of Research, IIFL.
Reliance Jio’s average revenue per user (ARPU) may be higher than the industry average of around Rs 150. “We are factoring in an average APRU of Rs 227 for 2018-19, assuming around 53% of Reliance JIO’s subscribers will be on the Rs 303 Jio Prime plan, while the rest will be on the lowest-priced plan of Rs 149 per month,” says JalIrani, Analyst, Edelweiss Financial Services. At an ARPU of Rs 227, Jio will need 11.1 crore customers to break even in 2018-19. If the competition intensifies, Jio will be forced to reduce prices further which will eat into its ARPU. In such a scenario, it will require a much larger customer base to break even (see: How Jio may impact RIL’s profits in 2018-19).
io’s successful launch has removedthe capital requirement pressure on RIL. In fact, capital expenditure (capex) on Jio as a percentage of RIL’s overall capex, has come down drastically and will continue to fall. While Jio accounted for 96% of RIL’s capex in 2014-15, for 2016-17, this will be just 11%. With several refining and petrochemical projects nearing completion, RIL’s capex on its core business will also fall. The company is also benefitting from the recent surge in crude oil prices and it should help RIL increase its gross refining and petrochemical margins.

Given the positives, should you consider investing in RIL, despite the recent rally? Experts say existing investors can hold the RIL stock because there’s a possibility of a further upside. “Since RIL is emerging from a multi-year under-performance, the upside movement may continue for some more time. Expect another 12-15% upside from the current level, which will help Reliance overtake TCS in terms of market cap in the medium term,” says Ambani.
If more than 50% of the existing subscribers choose to stick with Jio, it will have serious repercussions for other telecom players. “Even Jio customers who retain plans from other companies may reduce usage, impacting their ARPU,” says Ambani. It will become difficult for Airtel, Vodafone, Idea, etc. to grow their user base as Jio aggressively adds customers at their expense. Fall in subscribers is just one of the problems staring the other telecom players. Another key challenge is fall in pricing power. “Due to aggressive pricing by Jio, pricing power in the telecom sector has gone. Other telecom players have no option but to match, follow what Reliance Jio is doing,” says DaljeetKohli, Director and Head of Research, India Nivesh Securities. If others don’t match Jio’s offers, their market share will go and, if they cut prices, revenue will be hit. The fall in net profits will be more than the fall in revenues.
Despite the dangers, stock prices of other companies have not been negatively impacted because of long-term prospects of a more consolidated telecom sector. “Since data consumption is going to increase exponentially, everyone will benefit in the next 3-5 year period,” say Joshi. Investors, however, should be cautious. “Since we don’t know how long this madness will continue, it is better not to get into it now,” adds Kohli.
Airtel, however, is likely to survive this phase and can be a good buy for the long term. “Airtel possesses the leanest cost structure and is improving its capital efficiency,” says PankajPandey, Head of Research, ICICI Direct. Its subscriber market share is expected to 29.1% and revenue market share to 33.3% due to its acquisition of Telenor.

How Jio may impact RIL’s profits in 2018-19
Unless Jio breaks even, it will be a drag on RIL’s bottom line
RIL’s capex will continue to fall
In 2016-17, RIL’s capex on Jio will be 11% of its overall Capex. It was 96% in 2014-15.


All offers launched by other Indian networks by the effect of Reliance Jio. Like Vodafone is offering double 4G data, Aircel is offering free voice calling for 90 days for Delhi customers at Rs. 148, BSNL is soon going to introduce unlimited voice calling plan exactly same as Jio at just Rs. 149.
Previously we have shared Jio effect on another operator by Welcome Offer, and now Jio effect is moving towards Jio happy new year offer.


Due to Jio Effect, Vodafone has now doubled their 4G data for plans starting from 255 Rs. This offer is valid for both old and new Vodafone prepaid customers. Although it is the effect of Reliance Jio 4G still ApoorvaMehrotra, Business Head of Vodafone Delhi / NCR said that we got a good response to Vodafone SuperNet4G and henceforth introducing double data to all 4G customers.
Vodafone Double Data Offers on 4G Recharges
4G Data Price
4G Plan Benefit
Extra 4G Data
28 days
28 days
28 days
28 days
28 days
On comparing Rs. 999 plan, you will get 20 GB of 4G Internet data which is same as Rs. 50 per 1 GB data offer by Reliance Jio which is yet to become commercial after March 2017, but until then you can enjoy free data of 1 GB per day via Jionew year offer.Get 9 GB free with 1 GB Vodafone Data on New 4G Phone

This plan is exactly similar to the Airtel Free 4G data offer where the user needs to do 4G recharge for 1 GB plan from there new 4G enabled mobile handset, and they will get additional 9 GB free 4G data. Same is the case with Vodafone where you will Now get 9GB of FREE data on your new 4G Smartphone for as many as 3 months.
How to get free Vodafone 4G SIM upgrade?
Looks like Vodafone is stalking AirTel with its plans and offerings, and this time is the case with free 4G sim upgrade. Yes, you can upgrade your 3G SIM to 4G absolutely free of cost. Just visit any Vodafone Store and ask for 4G upgrade.

Upgrade to Vodafone 4G SIM & Get Free 2 GB Data

Now once you upgrade from 3G to 4G SIM that too free of cost, Vodafone will greet you with free 2 GB of 4G internet data to make you aware of internet experience with Vodafone SuperNet4G.
This offer is applicable only for existing Vodafone customers with a 4G phone in select locations.


Due to Jio Effect, Airtel has launched many offers and plans to hold their customers. We have created a detailed blog post for the same where we have listed all Airtel free 4G data offers which are currently active and how you can avail them.

Offers include free 4G SIM upgrade, 10 GB 4G internet data at price of 1 GB, Free 1GB 4G data by giving missed call and many more offers listed in that blog post. So make sure to check out those before it gets expired.

Free Unlimited Airtel to Airtel Calls

Airtel has launched a plan with which you will get unlimited free voice calling from Airtel to Airtel mobile number whether it is Local or STD. This plan costs Rs. 145 and not only free calling but you will also get free 4G data with it.
Apart from free voice calling, Airtel prepaid user will also get 300 MB of 4G Internet Data. Moreover if you do not have a smartphone and you are using a featured phone then you will get extra 50MB of internet data. This plan is valid for 28 days.Free Unlimited Voice Calling from Airtel to Any NetworkAnother plan launched by Airtel is Rs. 345 plan under which prepaid users will be eligible to call freely to any network. Means you will get free calling from Airtel to any network provider in India.
Secondly, you will get 1 GB of 4G Internet data and same 50 MB of additional data if you have featured phone.This plan is valid for 28 days.


Similar to Airtel& Vodafone, Idea also giving away free 4G SIM upgrade with free 2GB data offer for new 4G customers. Also, you can get 10GB internet data for Rs. 255 on upgrading to a 4G smartphone.
Another great offer is that you can get 1GB 4G data for just Rs. 51 per month till 1 year after doing a 4G recharge of Rs. 1499 in which you will get 15 GB of 4G Internet data. This price may vary across circles, but this plan can be compared with Reliance Jio 4G plans.
After Jio Effect, Idea is running in the track of data war, and almost every operator like Airtel, Idea, Vodafone are running side by side with the same sets of plans.


Out of all other telecom operators, BSNL was the first and closest competitor to Reliance Jio with its internet plans and free voice calling offers. Not only in the mobile network but BSNL launched unlimited broadband plans to grab as many customers as they can in this telecom industry race.
BSNL recently launched STV 498 plan as a promotional offer for winter holiday season, and this plan can be activated till 7th January 2017. This is an unlimited 3G data plan which is valid for both new & old users, and valid for 14 days as usual.
An interesting fact is that there is no FUP limit on the 3G speed provided by BSNL that is there is no speed limit, and you will get maximum 3G speed.

BSNL to Launch Unlimited Voice Calling Plan

BSNL state-run operators are about to launch an unlimited voice calling offer which is exactly same as one of the Reliance Jio monthly plan. This plan is expected to be priced at Rs. 149 and with that, you will not only get free unlimited voice calling but also 300 MB of internet data. It is expected to be launched in January 2017.
BSNL Chairman, AnupamShrivastava admitted that ‘Jio has come up with disruptive strategy and we are ready to match whatever tariff is being offered by our competitors’.


With Aircel new combo voucher of Rs. 148 you will get free voice calling for 3 months. Free calling includes all on net calls free and all off-net Calls free (15000 seconds capping/month) for 30 & 60 days respectively. Post expiry you will be charged 30 paise per minute for all local and STD calls.

Moreover, you will get unlimited Data (FUP of 500 MB) for 28 days. This offer is valid only for Delhi subscribers. Remember that you need to have at least Rs. 50 in your account balance.

Aircel launches unlimited voice calling packs

#Updated on 14th Dec: Aircel has now launched unlimited free voice calling plans for their subscribers across India. The plans are RC14 & RC249 applicable for both existing and new prepaid customers. Price of the packs may vary according to different circles.
RC14 Plan worth Rs. 14 offers unlimited free Local & National calls to any network in India for 1 day.
RC249 Plan worth Rs. 249 offers unlimited free Local & National calls to any network in India for 28 days. Moreover, you will also get unlimited 2G internet data valid for 28 days.

Tata Docomo Free Internet Data & Free Calling for Postpaid Users

Tata Docomo also came into the race with free 1500 minutes voice calling and 2GB of Internet data for their postpaid customers. They are calling it as ‘Simple is the Best’ combo plan which is priced Rs. 299 for postpaid customers.
This plan comes with 1500 minutes of free voice calling for local & national calls. That is it for now, but we will add more plans and offers which came after the Jio effect in this blog post. Hope this post helped you to earn free 4G internet data for your desired telecom company.


The references for the literature review used for the problem in hand are as follows:

Myilswamy, Ratheesh Kumar (2013) find that the postpaid and prepaid customer prefer to use Airtel mobile service because of the features, Rent, Tower coverage, Talk time, Advertisement and Corporate schemes. Finally the study suggests that by paying special attention on these factors develop the business by satisfying the consumers.

Zafar (2013) examines the impact of the mobile service attributes like call rates, service quality, service availability; promotion and brand image of both the gender’s purchasing decision. The result reveals that the male and female consumers have different preference in making the purchase decision to the avail mobile service. The study also discovers that the female consumers are tough to satisfy than the male consumers.

Chintan Shah (2012) in his study entitled “Consumer Preferences for Mobile Service Provider” investigates the factor considered by the customers to shape their preference for the mobile service provider. For the study 150 mobile users of Bardoli city are surveyed. The researcher find that the service quality and brand image, service charges and plan, and network quality plays a very important role in preferring mobile service provider.

Jegan and Sudalaiyandi (2012) in their study on the consumer preference and their satisfaction towards the mobile phone service providers find that the call tariffs, network coverage and brand image encourage the consumer’s preference and satisfaction.

Raj Kumar Paulrajan and Harish Rajkumar (2011) in their study examine the perception choice in selecting the cellular mobile telecommunication service providers. The result of the study indicates that in selecting the telecommunication service provider, communication and price has a significant impact in choice of the consumer preference nevertheless the product quality and availability has a significant impact in selecting the mobile telecommunication service provider. Kim (2004) states that call quality, value- added services and customer support are the important factor to be considered by the customers while choosing a service operator.

Seth et al (2008) analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience, empathy and tangibles.

Shanthi (2005)104 throws light on the telecommunications market of India – post privatization. In the scenario of falling prices, hyper-competition and increasing attrition rates and the author says that the study aims to bridge the research gaps identified as above.

A study by Jeanette Carless on and Salvador Arias (2004)10 wireless substitution is producing significant traffic migration from wire line to wireless and helping to fuel fierce price competition, resulting in margin squeezes for both wire line voice tariffs in organization for Economic Cooperation and Development Countries have fallen by an average of three percent per year between 1999 and 2003.

Maran et al. (2004)103 studied the consumer perceptions about fixed telephone lines in Chennai. The objectives of the study was (1) to find the most influencing factor in selection of service provider, and (2) to measure customer perception and satisfaction as regards the service provided. The study on a sample of 550 telephone users indicated that some problems exist that deserve the attention of the company. The company needs to bridge the gap between the services promised and services offered. And to conclude, “Delivering service without measuring the impact on the customer is like driving a car without a windshield”.

Liu (2002) found that the choice of a cellular phone is characterized by two attitudes: attitude towards the mobile phone brand on one hand and attitude towards the network on the other.

Videsh Sanchar Nigam Limited (VSNL) 16th Annual Report (2002)4 India like many other countries has adopted a gradual approach to telecom sector reform through selective privatization and managed competition in different segments of the telecom sector. India introduced private competition in value-added services in 1992 followed by opening up of cellular and basic services for local area to competition. Competition was also introduced in National Long Distance (NLD) and International Long Distance (ILD) at the start of the current decade.

Ruth M. Bolton and James H. Drew (1991) , developed a model of how customers with prior experiences and expectations assess service performance levels, overall service quality, and service value. The model was applied to residential customers' assessments of local telephone service. The model was estimated with a two-stage least squares procedure through survey data. Results indicated that residential customers' assessments of quality and value are primarily a function of disconfirmation arising from discrepancies between anticipated and perceived performance levels. However, perceived performance levels also were found to have an important direct effect on quality and value assessments.

Samuvel (2002) observed that most of the respondents consider size, quality, price, instrument servicing are an important factors for selecting the handset while majority of the respondents are satisfied over the payment system, quality of services, coverage area and the process of attending the complaints regarding their mobile service provider.

Nandhini (2001) examined that attitude of the respondents using cell phones was not influenced by either education or occupation and income.

Marketing Whitebook (2005)19 explains with support of detailed data that bigger players are close to 20% of the market each. In CDMA market, it is Reliance Infocom and Tata Teleservices are dominating the scene whereas 73 Airtel is lead in GSM operators. Between 2003 and 2004, the total subscriber base of the private GSM operators doubled. It rose from 12.6 million subscribers at the end of March 2003 to 26.1 million by the end of March 2004. And yet that 100% growth rate notwithstanding, total industry revenue for 2003-04 was around Rs. 8308 crores. Compared to Rs. 6400 crores that industry grossed in 2002-2003, that is an increase of 30%.

According to a paper released by the Associated Chambers of commerce and Industry of India (2005)21, it is stated that 30% of the new mobile subscribers added by the operators worldwide will come from India by 2009.10% of the third generation (3G) subscribers will be from India by 2011, Indian handset segment could be between US $ 13 billion and US $ 15 billion by 2016.It offers a great opportunity for equipment vendors to make India a manufacturing hub. Indian infrastructure capital expenditure on cellular equipment will be between 10 to 20% of the investment that will be made by international operators by 2015. The other proposals included setting up of hardware manufacturing cluster parks, conforming to global standards and fiscal incentives for telecom manufacturing among others.

Kalpana and Chinnadurai (2006) found that advertisement play a dominant role in influencing the customers but most of the customers are of opinion that promotional strategies of cellular companies are more sale oriented rather than customer oriented.

Haque et al (2007) suggested that price, service quality, product quality & availability, and promotional offer play a main role during the time to choose telecommunication service provider.


Research methodology is a methodology for collecting all sorts of information & data pertaining to the subject in question. The objective is to examine all the issues involved & conduct situational analysis. The methodology includes the overall research design, sampling procedure & fieldwork done & finally the analysis procedure. The methodology used in the study consistent of sample survey using both primary & secondary data. The primary data has been collected with the help of questionnaire as well as personal observation book. magazine: journals have been referred for secondary data. The questionnaire has been drafted & presented by the researcher himself.

Random sampling research method was used to properly analyze and give a clear picture of the study. The population for the study comprised 0.6% people of the western area, Nagpur. During the 2016/17 session. This was used as sample for the study. The data obtained for the survey was collected between January 2017 and February 2017. It was collected by issuing out questionnaire to the respondents. Close-ended questions were adopted which provided answers that are easy for interpretation and tabulation. A total of 60 copies of questionnaire were distributed to housewives of the  western area, Nagpur and a total of 60 were returned giving a response rate of 100%. The returned copies of questionnaire were analyzed using percentage and frequency count.

Generally we can collect data from two sources. primary and secondary source. Data collected from primary source are known as primary data and data collected from secondary source are called secondary data Primary data are also known as raw data. Data are collected f mm the original source in a controlled or at uncontrolled environment Example of control lied environment experimental research was certain variable are being controlled by the researcher. On the other hand, data collected thought observation questionnaire survey in a natural s cuing an example data obtain in an uncontrolled environment. Secondary data obtained from secondary sources such as report- books, journals, document, magazines, the web and more.
Primary data
Research Instrument
A structured undisguised questionnaire:
Structure undisguised questionnaires are the most commonly used in research today every responded is posed the same question same sequence with the same opportunity of response. In most case the purpose of the research is clearly stated in an introductory statement or is an obvious from the question asked. This type of instrument has advantages of simplicity in administration, tabulation and analysis; standardize data collection. objectivity; and reliability. The disadvantage include lack of flexibility in changing question "on the fly" The Questionnaire of our project is attached in Chapter: 6 Annexure I
Secondary data
Source of secondary data of our project is :
Newspapers etc.

A sample is a smaller collection of units from a population used to determine truths about thats population".
Our project is based on Convenience sampling.
Convenience sampling: Sometimes known as grab or opportunity sampling or accidental or haphazard sampling A type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand. That is readily available and convenient. The researcher using such a sample cannot scientifically make generalized about the total population from this sample because it would not be representative enough In social science research, snowball sampling is a similar technique. Where existing study subject axe used to recruit more subjects into the sample. Use results that are easy to get

Sampling process comprises several stages:
1.      Defining the population of concern.
2.      Specifying a sampling frame.
3.      a net of items or events possible to measure.
4.      Specifying a sampling method for selecting items or events from the frame.
5.      Determining the sample size. Implementing the sampling size, Sampling and data collecting.

For the purpose of the study, 0.6% of the universe was selected. Thus for purposed study, 60 people were taken.

The study has been conducted to an  effect of launch of jiosim on other competitor in west Nagpur city.
The specific objectives of the study are:

·         To analysis of effect of JIO network on other competitor.
·         To analysis of competition of telecom industry in modern era.
·        To identify the benefits and satisfaction toward JIO network to their customers.

Hypothesis is a supposition or explanation (theory) that is provisionally accepted in order to interpret certain events or phenomena, and to provide guidance for further investigation. Hypothesis may be proven correct or wrong, and must be capable of refutation. If it remains refutation by facts, it is said to be verified or corroborated.

H1:  JIO is being popular and favorite network connection among customers of telecom industry.

No of person

1.     What is your current telecom service provider?

Service provider
No of person
Airtel and JIO
Idea and JIO
Vodafone and JIO
JIO and other cellular network

INTERPRETATION :- out of 60 respondent, 22 people are use Idea and JIO service connection in their smart phone and 18 people are se Airtel and JIO services connection in their smart phone and 12 people are use Vodafone and JIO in their smart phone and remaining are use JIO and other cellular network in their phone.

2.     Which parameter do you look for while selecting network service provider?

No of person
Call charges/ tariff
Network service/availability
Customer care services
Offers and schemes
Other reasons recommended by friends of else

INTERPRETATION :- out of 60 people, 22 people are select network service as per calling charge and tariff plan availability and 14 people are select network service by offers and schemes offered by companies and remaining 11, 9 and 4 people are select network service on the basic of network service and availability and customer care services and other reason recommended by friends respectively.

3.     What was your previous service provider for data uses and for calling?

Service providers
No of person

INTERPRETATION :- out of 60 respondent, 21 respondent were used idea network connection for data uses and for calling and 16 people were use Airtel network connection for data uses and for calling and remaining 10 and 8 respondent use Vodafone and DoCoMo for data use and for calling.

4.     Which factor attracts you toward JIO network service?

No of person
Free data uses
Free calling service
Free and Easy available
All of above

INTERPRETATION :- out of 60 respondent, 25 respondent said that all the basic factor, i.e. free data, free calling and easy availability was attract them towards JIO network connection service.

5.     Your current service provider was mainly used for?

No of person

INTERPRETATION :- out of 60 respondent. 29 respondent said that they use their current service provider mainly for data or for internet purpose and 21 respondent said that they use their current service connection mainly for dialing local call and remaining respondent said that they use their current service mainly for,i.e. 6,3 and 01 respondent, for STD , Roaming and ISD use respectively.
6.     Whatis your preference in network connection towards Reliance Jio network?
A.    Primary network connection
B.     Secondary network connection
No of person
Primary network connection
Secondary network connection

INTERPRETATION :-  out of 60 respondent, 41 respondent prefer JIO as a secondary network connection and remaining 19 prefer JIO as a primary network connection.

7.     Did you stopped recharging on your primary network connection after Start using of JIO network?
No of person

INTERPRETATION :- Out of 60 respondent, 39 said that they were stop recharging on their primary or other network connection after start using JIO network

8.     Are you satisfied with Reliance JIO services?

No of person

INTERPRETATION :- out of 60 Respondent, 52 respondent are satisfied with the JIO network providers and remaining 08 people are not satisfied with the JIO network.
9.      Would you like to recommend others?
No of person

INTERPRETATION :- Out of 60 respondent, 32 people said that they are recommend to other about JIO network and 19 people said that may be they recommend to others and remaining 09 people are not recommend JIO to others

10.                        Do you wish to come back to Parent service provider , from migrated to Reliance JIO?

No of person

INTERPRETATION :- Out of 60 respondent, 24 respondent said that may be they will come back to their older service providers and 23 respondent said that they will not come to their previous network connection and remaining, i.e. 13, said that they will come back to their previous network connection.

The hypothesis of the research is :-
H1:  JIO is being popular and favorite network connection among customers of telecom industry..

From Que. No. 1, out of 60 respondent, 22 people are use Idea and JIO service connection in their smart phone and 18 people are se Airtel and JIO services connection in their smart phone and 12 people are use Vodafone and JIO in their smart phone and remaining are use JIO and other cellular network in their phone.

From Que. No. 4, out of 60 respondent, 25 respondent said that all the basic factor, i.e. free data, free calling and easy availability was attract them towards JIO network connection service.
From Que. No. 6, out of 60 respondent, 41 respondent prefer JIO as a secondary network connection and remaining 19 prefer JIO as a primary network connection.
From Que. No. 8,  out of 60 Respondent, 52 respondent are satisfied with the JIO network providers and remaining 08 people are not satisfied with the JIO network.
From Que. No. 9, Out of 60 respondent, 32 people said that they are recommend to other about JIO network and 19 people said that may be they recommend to others and remaining 09 people are not recommend JIO to others
From the above analysis of the data, the hypothesis H1 is accepted that JIO is being popular and favorite network connection among customers of telecom industry .


v  36.66% people are use Idea and JIO service connection in their smart phone and 30% people are se Airtel and JIO services connection in their smart phone and 20% people are use Vodafone and JIO in their smart phone and remaining are use JIO and other cellular network in their phone.
v  36.66% people are select network service as per calling charge and tariff plan availability and 23.33% people are select network service by offers and schemes offered by companies.
v  35% respondent were used idea network connection for data uses and for calling and 26.66% people were use Airtel network connection for data uses and for calling.
v  41% respondent said that all the basic factor, i.e. free data, free calling and easy availability was attract them towards JIO network connection service.
v  48.33% respondent said that they use their current service provider mainly for data or for internet purpose and 35% respondent said that they use their current service connection mainly for dialing local call.
v  68.33%respondent prefer JIO as a secondary network connection and remaining 31.67% prefer JIO as a primary network connection.
v  65% said that they were stop recharging on their primary or other network connection after start using JIO network
v  86.67%respondent are satisfied with the JIO network providers and remaining 13.33% people are not satisfied with the JIO network.
v  53.33% people said that they are recommend to other about JIO network and 31.67% people said that may be they recommend to others .
v  40% respondent said that may be they will come back to their older service providers and 38.33% respondent said that they will not come to their previous network connection.


The Indian mobile telephony market has grown at a rapid speed in the last decade. Declining the call tariffs and favorable regulatory policies have led to a tremendous increase in the subscribers’ base. Proper identification of the Customer preferences will facilitate the favorableness towards the various mobile service providers. Continuous research on consumers will enhance the customer satisfaction. The present research focuses on the analytical study of  launch of JIO sim on other competitor in West Nagpur city.
The study has been carried out to find out the most preferred mobile network service provider and the factors influencing to use the particular mobile network service. The results revealed that JIO network connection the most preferred mobile network service providers after launch in the market. Service quality, Value added services and customer care service are the most influencing factors in the selection of a particular mobile network service provider. If these suggestions are considered by the respective mobile network service providers and it would certainly help to improve the service quality of the mobile network service providers and also it improves the level of satisfaction of the mobile network users.

It is found from the study that the majority of the respondents have given top preference to JIO as a secondary network connection. Hence it is suggested that the other service providers (IDEA Airtel, BSNL, Vodafone, Tata, and Aircel) have to focus on improving their service quality, responsiveness, attractive offers, customer care service and impactful advertisement in order to widen their subscriber’s base and capture more customers and market share.
 It is found from the study that the majority of the respondents have given top preference to the service quality. Service quality of the network plays a vital role. Hence it is suggested that the operators have to maintain proper service quality in the call connectivity, Fulfilling their expectation, value added service offered by them including mobile data, caller tune, dry run, playback etc. Especially special attention must be given for providing on time customer care connectivity which may save customer time and able to process their request by the service providers on a need basis.

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88, June 2005.
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Services.IEEE Personal Communications.1(1), 1994.
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Communications Magazine. April 1993.
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Radio Systems, Artech House, Boston, 1993.
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Web Resources :

Dear respondents,

I Shaurya Veer Singh is conducting a survey on my project “ An analytical study on launch of JIO sim on the other competitor in Rewa  (M.P.)” as a part of my BBA course , I would greatful if you spare a few minute to fill this questionnaire . The information provided will be kept confidential and would be used for academic purpose only .

NAME- ___________________
GENDER- ________

1.      Which telecom service you are using ?

Service provider
Tick your choice
Airtel and JIO

Idea and JIO

Vodafone and JIO

JIO and other cellular network

2.     Which parameter do you look for while selecting network service provider?

Tick your choice
Call charges/ tariff

Network service/availability

Customer care services

Offers and schemes

Other reasons recommended by friends of else

3.      Who was your previous service provider for data uses and for calling?

Service providers
Tick your choice




4.      Which factor attracts you toward JIO network service ?

No of person
Free data uses

Free calling service

Free and Easy available

All of above

5.      Your current service provider was mainly used for?

Factors :-
Tick your choice



6.       What is your preference in network connection towards Reliance Jio network?

Tick your choice
Primary network connection

Secondary network connection

7.      Did you stopped recharging on your primary network connection after Start using of JIO network?
Tick your choice



8.      Would you like to recommend others?

Tick your choice



9.     Do you wish to come back to Parent service provider , from migrated to Reliance JIO?

Tick your choice



 10.  Are you satisfied with Reliance JIO services?

Tick your choice